Our friends at Seraphine have done it again with a Maternity Trench Coat. A timeless piece such as this one is a must-have addition in every prego closet.
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 Tis the season for pumpkin everything and, most importantly: fall fashion! While some of us mourn the passing of summer, others got a PSL (Pumpkin Spice Latte) on September 1st. (Guilty!) With the change of season comes the change of clothes to cozy sweaters, muted color tones and versatile layering pieces. We are going to break down what is in this season so that we can help build the perfect timeless fall wardrobe for y'all!
The wait is finally over! Our ultimate stocking stuffer list (everything under $40) has arrived! Grab these goodies for your girls (pregnant or not) and fill their holidays with cheer. Get the details inside.   I wanted to take the time to send a very special 'thank you' to every customer who "shopped small" at {bu} yesterday! But this year I also feel compelled to share a bit more with all of you. This is always a special time of year for me, as it marks the beginning of the holiday season. But over the last 6 years, I've been humbled to celebrate another milestone during this time: the anniversary of Bellē Up. Six years ago, I was a mother to a 3- and 1-year-old, who jumped off the cliff that is opening a small business. I was petrified—especially since I already had a demanding full-time job. I knew it wouldn't be easy, and it wasn't. What you see now is an expanding "mini-chain" of {bu} stores. But what you couldn't see was: the countless sleepless nights; the self-doubt that inevitably crept up along the way; the all-consuming wife and mommy guilt that accompanied the long hours away from home; the strain of wondering how I would pay salaries/wages, rent, utilities, inventory expenses, community charity contributions, etc.; and so much more. (But these things aren't unique to me. I've come to appreciate that these are the concerns and struggles of most small business owners.)  There are probably those who walk into one of our stores every day and say "I could do this." They're right. They can. And, many can probably even do it better, smarter and more gracefully than I have. But first, she has to be willing to jump off that cliff! I jumped. And for the past 6 years, you've been my parachute—allowing me to experience the fear of the free-fall and the anxiety of the lumps and bumps, but also forcing me to celebrate the pure beauty of the scenery and experiences along the way. So, today, from the bottom of my heart I say, "thank you." Thank you for being you, and for making me a better me! I'm proud to be an entrepreneur. I'm proud that my children are in awe each time they walk into a new {bu} store for the first time. I'm proud that {bu}'s roots are on the South Side of Chicago, which makes it "South Side strong." But mostly, I'm proud that so many people believe in what my Team and I have built, and that they continue to show just how much through their patronage. Here's to more Small Business Saturdays, more anniversaries and more reasons to celebrate both {bu} and people, like you, who make it all possible! Cheers,  Jamenda
 The wait is finally over!
Get all the girls together and grab a trolley ride to all three of our locations—from Beverly to Hyde Park and, lastly, Michigan Ave, where we will celebrate with a Henry & Belle and 84Rockwell Trunk Show.  Are you nursing? Are you tired of trying to be stylish, but not being practical? Have no fear, Loyal Hana is here!
We are proud to announce we now carry this ah-mazing line at our Michigan Avenue location! The best part? All of Loyal Hana's products are designed with our Girls (if you know what we mean) in mind! With stylish options that have super discreet zippers for easy nursing access, you are sure to fall in love.  Happy Fall, Bellēs and Belles!
Today marks the dawn of a new season but most importantly, new trends! Now, we know there are a lot of trends out there but a staple piece vest has made its way to the top of our most wanted list. Below the break we've styled this classic navy contrast vest three different ways for three different occasions. Find the look that lets you B.U.! Fall is upon us and plaid is most definitely a "thing"! Initially, our buyers gave this plaid Kut from the Kloth pant a serious side eye, but the super soft feel and beautiful fit quickly won them over. The question still remained: what the heck do you wear them with?  Le Pant: The 'Diana' Skinny Answer: There are (literally) endless possibilities. We're showing three of our favorite ways to wear right here!
 With lots of construction, cleaning, organizing, and coffee we finally did it, Michigan Avenue is open for business! And we have pictures to prove it!
We opened our doors on Saturday, August 15th and it has been full steam ahead...  A NOTE FROM OUR FOUNDER
Dear Beauties, The past year has been a "season" of growth and change. A few weeks ago, we shared that a "Big Announcement" was coming. All of you (okay ... most of you) have patiently waited, while counting down the days with us. And, now, the wait is over! After five years, we're excited to announce our next chapter. |
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